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Of Ice Buckets and Dollars: A Challenge

Benjamin Wittes
Monday, August 25, 2014, 12:02 PM

Published by The Lawfare Institute
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I return from Iceland to find that untold numbers of apparently-sane people are pouring ice water over their heads to raise money for a disease of which many of them had only the dimmest prior awareness. And I think to myself: Why is nobody pouring water over his head to raise money for Lawfare? We, after all, need to raise funds for our redesign and growth. And there are a great many Lawfare readers who have never clicked that little "donate" button that sits unobtrusively on the right-hand column of the site. Perhaps what is missing from our fundraising efforts is ice water. And then I think, perhaps not. Maybe for Lawfare ice water and videos are not the thing. Perhaps some Lawfare reader out there has a better challenge to motivate her fellows to support a site they use regularly. So I open this question to the Lawfare hivemind: I challenge you to come up with a creative Lawfare fundraising challenge. Got an idea of how to challenge Lawfare readers to donate to the site? Shoot me a note. Send me a video. Tweet at us. I'll post any and all that I think will amuse---and motivate---the readership. UPDATE: This tweet, from ACLU chief technologies Chris Seghoian was, I admit, not quite what I had in mind:

Benjamin Wittes is editor in chief of Lawfare and a Senior Fellow in Governance Studies at the Brookings Institution. He is the author of several books.

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